Our agent browses like a user, scoring sites & channels with 100+ quality signals, with placement-level precision.
Every bid request is matched to its Placement ID in real time, so your budget flows to the impressions most likely to perform.
Live performance data feeds back in real time so delivery shifts to the placements most likely to perform.
Make quality your most powerful performance lever, improving outcomes like brand consideration by up to 5×.
The most intelligent inventory quality data available, built entirely on our own technology.
We read every placement, not just the domain, so optimisations happen where impressions do.
Our free domain checker shows the real signals behind any domain's PIQ score, across display, video, desktop and mobile.
Fetching live PIQ signals for this domain…
We ran VO5 on PIQ-graded high-quality placements against low-quality inventory, targeting Gen Z and Millennial audiences. Same creative, same budget, same flight, with inventory quality the only variable. PIQ-graded placements drove dramatically more consented sessions, deeper page lands and a measurable lift in brand awareness.
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Agencies and brands leverage PIQ's quality data to plan and optimise successful media campaigns.
“With Picnic, OpenX is elevating the inventory quality conversation with strong performance data. Domain scoring goes beyond measurement, delivering real results with no new workflows required.”
“Working with Picnic is refreshingly easy. The team are smart, responsive and commercially minded, and PIQ has become a valuable part of our planning and optimisation toolkit.”
“What really sets Picnic apart is their focus on creating positive, engaging experiences for audiences. This drives strong campaign performance and builds trust with audiences.”
“I would absolutely recommend PIQ. It's a great way for brands to elevate the quality of their campaigns and access premium inventory that delivers results that speak for themselves.”
“I've always felt assured by Picnic's service and delivery. We regard them as a well trusted and reliable partner whilst also helping to oversee smooth campaign delivery and strong performances across multiple creative variants.”
Wondering about your sitelist quality? Send recent campaign delivery and we'll use PIQ to reveal segment health, hidden ad waste and ways to improve performance, completely free!
Audit your inventory For advertisersPIQ-curated inventory, aligned to your campaign objectives. Run managed by Picnic, or self-served via a curated PMP in your own DSP.
Explore Media Solutions For platformsPIQ as a feed into your DSP, SSP or curation platform. Picnic provides the quality layer; you do the activation.
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