QUALITY
MEDIA

Improve outcomes with quality-guaranteed inventory

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By considering a number of page quality metrics, PIQ (Picnic Inventory Quality) enables brands to deliver ads across the most premium, best-performing webpages possible.
Book a free PIQ Audit for your existing sitelist to discover media quality improvement opportunities, that will improve campaign performance and reduce ad waste.
Request PIQ Audit
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35%

of ad spend is wasted
on poor user experiences

the user-first media platform

01. Experience

Ad density is the percentage of a web page taken up by ads. Sites with over 30% ad density can lead to brand harm due to disruptive user experiences;
a PIQ has a strict ad density threshold to prevent brand harm and deliver longer-lasting brand impact.

01. Experience

Ad density is the percentage of a web page taken up by ads. Sites with over 30% ad density can lead to brand harm due to disruptive user experiences;
a PIQ has a strict ad density threshold to prevent brand harm and deliver longer-lasting brand impact.

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Measuring Quality

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1.
User Experience

Analyses overall user experience of sites by considering factors such as page load speed, ad-to-content ratio and layout shift.

2.
Media Opportunity

Determines the potential media value to a brand by considering factors such as ad density, share of voice and estimated clearing price.

3.
Risk Profile

Assesses overall reputability of a site by considering factors such as type of content, domain authority, MFA probability, ad.text and robot.txt

Why PIQ Inventory Matters

Reduce Ad Waste

PIQ is proven to reduce ad waste from 35% to just 4% of programmatic spend... that’s the equivalent of £31k added value for every £100k spend!

Quality & Brand Safety at Scale

< 1% MFA inventory and 71% lower emissions than the Green Media Product benchmark.

Your Creatives Are Actually Seen

PIQ delivers 88% more media attention than the standard web.

greater Control, Insights &Transparency

Gain granular understanding of the content and placements within which your media is served.

Access The World's Most Premium Publishers

Access The World's Most
Premium Publishers

Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent

Work With Us
Your Way

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Brand Performance

Format + PIQ Inventory

Acquire new customers with cost-effective, high-quality ad campaigns.

High Impact

Format + PIQ Inventory

Boost brand awareness with high impact ads that capture real user attention

PIQ Packages

Inventory only

Improve outcomes with quality guaranteed inventory.