Solution

PIQ PACKAGES

Achieve quality and performance at scale, with curated PIQ packages, tailored to your priorities.

The open internet is flooded with poor user experiences, resulting in wasted ad spend and diminishing returns. To have real impact, brands need a way to define, measure and deliver ads on premium sites.

Through PIQ intelligence, Picnic curates inventory packages that boost brand perception and trust from more engaged and loyal audiences, resulting in improved ad performance.

PIQ Package Benefits

quality & brand safety at scale

< 1% MFA inventory and 71% lower emissions than the Green Media Product benchmark.

Reduce Ad Waste

PIQ is proven to reduce ad waste from 35% to just 4% of programmatic spend... that’s the equivalent of £31k added value for every £100k spend!

Your Creatives Are Actually Seen

PIQ delivers 88% more media attention than the standard web.

greater Control, Insights &Transparency

Gain granular understanding of the content and placements within which your media is served.

Explore
packages
A person holding a cell phone in their hand.

PIQ DISPLAY

Deliver your ads into high-PIQ scoring display placements on the open web. Performing well across the board for all quality metrics, a display package guarantees positive user experiences and brand safety.

A close up of a wheel on a colorful background.

PIQ VIDEO

It’s becoming increasingly hard to identify quality video placements on the web. A PIQ video package leverages video-specific placement-level ID data, alongside broader PIQ domain quality metrics to help brands deliver video assets into premium placements at scale, without the premium price tag.

A pink flower on a blue background with a pink rectangle.

PIQ CUSTOM

Want to focus on a specific quality metrics for your campaign? Whether it’s prioritising low-emissions, or high share of voice placements, we can tailor a PIQ package specifically to your campaign needs.

arrow button
arrow button

Access The World's Most Premium Publishers

Access The World's Most
Premium Publishers

Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Bloomberg
Business insider
Hello Magazine
HTC
LadBible
Metro
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent
Mirror
PMC Logo
Snack Media
Talksport
The Guardian
The Independent

Direct Integrations
with Major DSPs

Direct Integrations
with Major DSPs

Cookieless Audiences

With access to over 30,000 cookie less data segments and 19M weekly unique users. Picnic enables brands to achieve precision targeting at scale, without invading user privacy.

Picnic can create a custom strategy to reach your target audience, using various capabilities strategies.

drag
navigation icon

Location

search icon

Contextual

Demographic

Interest

Globe, search icon

Intent

Case Studies

A tube of extra toothpaste on a blue background.
2x the sales uplift
vs standard open web partners

High Attention Display PIQ Package

By curating and optimising towards high-attention PIQ inventory, Picnic drove over double the sales uplift for Extra Wrigley Gum vs standard web partners.

A hot dog in a bun on top of a grill.
78% CO2e reduction
From low emissions package &  optimisations

Low Emissions PIQ Package

Picnic used PIQ intelligence to curate a low-emissions inventory package to run B&Qs 1h Click + collect campaign.

get in touch

Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.