Funnel
Picnic for Advertisers

DRIVE RESULTS WITH QUALITY & CREATIVITY

We will solve your challenge with a quality-first, creative-led approach, in order to drive real outcomes for your brand, instead of misleading vanity metrics.

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Solutions
A woman looking at her cell phone

High Impact Branding

Format + Inventory

Boost brand awareness with high impact ads that capture real user attention

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Brand Performance

Format + Inventory

Acquire new customers with cost-effective, high-quality ad campaigns.

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Running

PIQ Packages

Inventory only

Achieve quality and performance at scale, with curated PIQ packages, tailored to your priorities.

Find Out More

High Impact Branding

Format + Inventory

Boost brand awareness with high impact ads that capture real user attention

Brand Performance

Format + Inventory

Acquire new customers withcost-effective, high-quality ad campaigns.

PIQ Packages

Inventory only

Achieve quality and performance at scale, with curated PIQ packages, tailored to your priorities.

What our
clients say

Picnic ensures we are using high quality creatives within environments that our audiences are engaging with the most. The long list of creative options ensure we can handpick the best option to align with the most relevant objective which suits each client’s brief best. Alongside this, the service Picnic offer right from initial briefing, through to PCA is excellent!

Beth Stamford
Digital Account Manager

Picnic couldn't have been a better partner to work with on this campaign. The whole process has been incredibly smooth and we're seeing great results. The team has been incredibly proactive - keeping us updated with campaign reports, helping us to implement our brand study and addressing any queries we've had. We're excited to continue the partnership on future campaigns!

Shauna Hart
Senior Media Activation Exec

Picnic are amazing to work with and always willing to provide a helping hand with new solutions. The communication is highly transparent and the team are always at hand to provide support with the many campaigns we run with them.

Adam AI- Imran
Senior Programmatic Exec

premium brands
Trust Picnic

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Masterclassing awards
The Drum
The Wires
Digiday
Financial Times
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The most effective mobile campaign 2012, masterclassing awards
The Drum
The Wires
Digiday
Financial Times
Logo
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Case Studies

129% Uplift
in Messaging Recall (VisualDNA)

Tap Out, Take a Moment

By adding social-inspired engagement features such as emoji reactions and a poll to display formats, Picnic were able to engage a young audience and raise awareness of safer gambling practices.

  • Winner, Most Effective Mobile Campaign, EDMA 2021
laptop
138% Uplift
in Brand Perception (VisualDNA)

Full Fibre

Picnic helped EE to cut through the noise, driving brand awareness for EE Full Fibre Broadband with a smooth user experience from creative formats and quality PIQ inventory.

  • Winner, Most Effective Messaging Campaign, EMMA 2021
A guy and a girl
20.3% Brand Uplift
Amongst 20-34 year olds (CINT)

Christmas

NOW needed to improve perception as being a good value streaming service with a wide range of content. Picnic helped to achieve this by repurposing short snippet social assets into engaging, AI-optimised formats for the premium web.

A variety of frozen foods on a blue background.
71% higher CTR
compared to standard banner benchmark

Freezer Fillers

For Costcutter’s Freezer Filler’s campaign, we drove a high volume of quality clicks to site, whilst reducing average cost per click by 50%.

Harry potter
15% lower CPA
vs industry benchmark

Harry Potter & the Cursed Child

By prioritising quality media environments and user-led formats, Picnic drove intentional ad engagement and clicks for Warner Bros - reducing the average cost per acquisition.

Abel and cole
20.3% Brand Uplift
Amongst 20-34 year olds (CINT)

Food Revolution

Picnic’s experienced trading team reduced the average CPA for Able & Cole by 84%, by optimising towards quality media environments to drive high-intent users to site.

A tube of extra toothpaste on a blue background.
2x the sales uplift
vs standard open web partners

High Attention Display PIQ Package

By curating and optimising towards high-attention PIQ inventory, Picnic drove over double the sales uplift for Extra Wrigley Gum vs standard web partners.

A hot dog in a bun on top of a grill.
78% CO2e reduction
From low emissions package &  optimisations

Low Emissions PIQ Package

Picnic used PIQ intelligence to curate a low-emissions inventory package to run B&Qs 1h Click + collect campaign.

get in touch

Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

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