Person using phone
Solution

HIGH IMPACT BRANDING

Boost brand awareness with high impact ads that capture real user attention

The digital web is more crowded than ever before - with ad clutter and ad fatigue preventing brands from driving real impact.

Yet to stay relevant, brands need to be seen. Picnic’s High Impact Branding solution generates real eyes-on attention for brands, through a combination of premium ad placements and standout immersive formats.
how it
works

Standout Creativity

Built with user-friendly principles in mind, our formats are designed to capture the attention of your audience, without annoying them with forced views or clicks. Lean on our in-house creative team to effortlessly repurpose existing assets into immersive formats.

phone creative

High Attention PIQ Inventory

By considering a number of page quality metrics, PIQ (Picnic Inventory Quality) enables brands to deliver ads across high-attention placements, on premium sites with the best-possible experience.

Phone and laptop

Measure Real Impact.

Measure the impact of your campaign with the option for advanced brand study insights. Picnic can run a brand uplift study for your campaign with Cint. The study will ask typical brand uplift questions, whilst also ingestings Adelaide’s AU data to draw granular insights as to how media-attention has driven key outcomes for your brand.

phone creativePhone and laptop overlapped

Example Brand Uplift Question

“Which of the following brands do you associate with broadband?”

Cookieless Audiences

With access to over 30,000 cookie less data segments and 19M weekly unique users. Picnic enables brands to achieve precision targeting at scale, without invading user privacy.

Picnic can create a custom strategy to reach your target audience, using various capabilities strategies.

drag
navigation icon

Location

search icon

Contextual

Demographic

Interest

Globe, search icon

Intent

Case Studies

129% Uplift
in Messaging Recall (VisualDNA)

Tap Out, Take a Moment

By adding social-inspired engagement features such as emoji reactions and a poll to display formats, Picnic were able to engage a young audience and raise awareness of safer gambling practices.

  • Winner, Most Effective Mobile Campaign, EDMA 2021
laptop
138% Uplift
in Brand Perception (VisualDNA)

Full Fibre

Picnic helped EE to cut through the noise, driving brand awareness for EE Full Fibre Broadband with a smooth user experience from creative formats and quality PIQ inventory.

  • Winner, Most Effective Messaging Campaign, EMMA 2021
A guy and a girl
20.3% Brand Uplift
Amongst 20-34 year olds (CINT)

Christmas

Picnic helped EE to cut through the noise, driving brand awareness for EE Full Fibre Broadband with a smooth user experience from creative formats and quality PIQ inventory.

view case studies

get in touch

Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.