CREATIVE
Formats
Drive genuine engagement with formats built for the user
Goodbye Forced Clicks, Hello Intentional Engagement
Picnic’s in-house experts design formats with the user in mind, optimising towards intentional engagement rather than accidental or forced clicks.
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User-first Design Principles
No forced clicks
The ad-funded web is rife with ad formats optimised for maximum clicks, with no consideration for the quality of those clicks, and whether or not they were actually intentional. Picnic avoids this with formats designed for user-led, intuitive engagement.
No disruptive pop-ups
Does disrupting users actually have positive outcomes for your brand? Our survey with YouGov suggests not - 71% of people say they’re less likely to purchase from a brand which shows them an intrusive ad. That’s why Picnic’s formats are designed to work with the user’s journey, rather than disrupting it.
No blocked content
Blocked screen content was named the second most annoying ad experience according to respondents from our YouGov survey. Picnic formats are designed to fit seamlessly within publisher environments, with assets optimised to function within the dedicated ad slot.
Our Formats, Customised for Your Audience
We are experts in optimising creatives to drive desired outcomes, from CTR to engagement time. Our in-house creative team can advise on the ideal social-inspired feature for your campaign from Polls to Emoji Reactions.
Industry-Leading Attention Measurement
Boost attention performance from day one with AI-powered, predictive attention insights. Picnic uses Neurons AI insights to inform creative optimizations such as font size, background color, and composition of elements.
discover formats
Social Display
Extend your social campaigns with Picnic's Social Display formats. Effortlessly repurpose existing assets beyond walled gardens to drive intuitive engagement across the open web. These user-led formats are designed to maximise clicks and amplify your brand's reach.
Rich Media
Make an impact! Rich Media formats are highly customizable ad units designed to cut through the noise and drive significant brand uplift. Their dynamic, interactive features captivate audiences, ensuring your message stands out - without annoying potential consumers.
Video +
Wave goodbye to poor quality video ads on the open web. Our range of Video formats enable you to seamlessly repurpose existing TV or Youtube assets for Picnic's high-attention PIQ video placements, ensuring your video content reaches genuinely engaged audiences on the quality open web.
Work With Us Your Way
Brand Performance
Format + PIQ Inventory
Acquire new customers with cost-effective,
high-quality ad campaigns.
High Impact
Format + PIQ Inventory
Boost brand awareness with high impact ads
that capture real user attention
