AD EXPERIENCE
SURVEY Results
Are you investing in ads that do
more brand harm than good?
0
%
of people agree digital ads
that appear on websites
are annoying.
We Asked Which User Experiences Are The Most Annoying?
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feel overwhelmed
It was revealed in the survey that 86% of people agreed that too many ads on a webpage makes them feel overwhelmed and more likely to ignore the ads.
When asked about the impact of annoying or intrusive ad experiences...
66%
agree it reduces brand trust
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72%
agree it negatively affects brand perception
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71%
agree it makes them less likely to purchase from the brand
Yet, respondents still see value in the ad-funded web
If brands and media planners can shift their approach towards prioritising ad solutions that resolve user experience issues on the web, we as an industry can drastically reduce the amount of ineffective, wasted and even damaging ad spend.
Matthew Goldhill,
Founder & CEO
Survey featured in
get in touch
Want to learn more about all things quality advertising? Or fancy joining the team?
Send us a message below, we’d love to chat.
Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.
