RESPECTFUL MONETISATION FOR USER-FIRST PAGES

Picnic have become a key Google AMP monetisation solution, delivering a 125% increase on AMP CPMs. Their product was very easy to integrate and, crucially, allowed us to keep all existing AMP monetisation solutions on the page. We’re looking forward to continuing our partnership and are excited to see how their product roadmap develops

We work with picnic to help us monetize our AMP pages across metro.co.uk and dailymail.co.uk. We have found it immensely beneficial to integrate with Picnic in order to drive incremental revenue on AMP pages which are not in competition with any other demand. The integration has been completely seamless with everything running through PMPs and Picnic is one of our largest revenue drivers on AMP pages. The team are an absolute pleasure to deal with and they are extremely on top of all market changes and trends.

Since implementing the scrolling integration, Hello! has seen sharp increases across the board in viewability, CTR and Fill rates which has lead to a 239% year-on-year growth in revenue. Hello and Picnic’s partnership continues to strengthen off the back of this change with Picnic now serving its formats across both AMP & core web vital compliant mobile web.