The media quality Report 2024

The annual report for defining & measuring quality in digital advertising

The digital advertising industry remains grappled with a persistent challenge: low-quality media.

From misleading performance metrics to MFA sites, the stakes have never been higher for advertisers and brands. Poor quality media doesn’t just waste budgets - it erodes consumer trust, weakens campaign outcomes, and damages brand reputation.
GET EARLY REPORT ACCESS

In this report, Picnic uncovers critical quality issues
plaguing the industry today, offering a path forward

Discover The Top 10 Highest-Quality Domains for advertising in 2024 – setting a new standard for excellence.

Gain insight into how we objectively measure quality using our cutting-edge PIQ intelligence tool.

Find out more about the most pressing challenges caused by poor media quality, from wasted ad spend to compromised results.

Check out our real-world case study which shows how prioritising quality directly boosts campaign performance.

Pre-register your interest; be the first to recieve the report upon release.

Why the Report Matters

Flag the issues

Raise awareness of the pitfalls of the open web, and where it’s costing advertisers.

Share insights

Offer transparency on our PIQ quality measurement techniques & why they matter

Inspire change

Provide best practice tips to pave the way for a more efficient & sustainable open web.

Get early access to The Media Quality Report 2024

Stay ahead in the quest for advertising quality. Register your interest now to
receive the report before it's released to the public.

Want to learn more about all things quality advertising? Or fancy joining the team? Send us a message below, we’d love to chat.

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