Delight users,
drive results.

The User First
Media Platform

Mobile advertising - it doesn’t have the best reputation; Picnic is on a mission to change this.

Trusted by top brands globally, we drive attention for brands with delightful ad experiences which respect the needs of the user, whilst achieving 100% carbon neutral ad delivery.

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premium brands
Trust Picnic

user-first

ad formula

Engaging formats inspired by the high-quality ad experiences of social media.

Delivery across premium publisher pages which pass our user experience algorithm.

User-first is sustainable too. 50% less carbon emitted than a standard digital ad.

Reach your ideal audience with respectful, privacy-first targeting.

Users are delighted,
rather than disrupted.

Our ad solution drives

more attention than mobile banner ads

Measured by

Attention means results, award-winning results.

Page Land Subscription Rate

Spitting Image

Picnic created a custom ‘Swipe Right’ format inspired by dating apps to allow users to browse the opinion-dividing Spitting Image characters to raise awareness of the show launch and drive subscriptions to the streaming site.

Winner, Most Effective Mobile Campaign, EDMA 2021

129%

Uplift in users agreeing that ‘GambleAware encourages pausing before I make bets in future’

Tap Out, Take a Moment

By adding social-inspired features to our Post and Story formats, including emoji reactions and a poll feature - we were able to engage the young target audience and inspire action for safer gambling.

Winner, Most Effective Messaging Campaign, EMMA 2021

4.9x

ROI

Black Friday

Our original Story format stopped Black Friday shoppers in their tracks. With shoppable add-on hotspots, users were able to browse and engage with top Black Friday discounts.

Winner, Most Effective Retail or FMCG Campaign, EMMA 2020

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advertisers

Let’s drive results across the funnel with user-first ad experiences.

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publishers

Got what it takes to join our user-first network? Let’s monetise respectfully.

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picnic

We’re always on the lookout for people with an ambitious and entrepreneurial mindset who can help us push Picnic into new places. Check out our careers page for our latest opportunities.

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